Despite bubbling almost under the radar for nine years, anonymous search engine DuckDuckGo is now finding its stride in this current climate. In January, it announced it had passed ten billion searches, with four billion occurring in 2016.
What is DuckDuckGo?
All hail the privacy pioneers! DuckDuckGo’s ambitious plans to be more than a search engine
How is it different to Google and Bing?
When you click on links from Google and Bing, even in private mode, the search terms are sent to the site you’re visiting in the HTTP referrer header. When you visit that site, your computer automatically shares information, such as your IP address. This information can be used to identify you.
DuckDuckGo calls this “search leakage” and prevents it happening by default on its search results. Instead, when you click on a link on the site it redirects that request in such a way to prevent it sending your search terms to other sites. The sites know that you visited them, but they don’t know what search you entered beforehand, nor can they use personal information to identify you.
DuckDuckGo additionally offers an encrypted version that automatically changes links from a number of major sites to point to the encrypted versions, including Wikipedia, Facebook, Twitter, and Amazon.